Intervention: Making the invisible, visible: The Secret of North

by Flora Lysen

Is there a way to involve neighborhood residents with a developing city park?

The 4 students of the ‘Green Team’ of the minor ‘Social Engineering in the Amsterdam Metropolis’ researched the development of the new ‘Noorderpark’, an urban park that is now being developed into one of the largest city parks of Amsterdam. Compared to other parks in the city, the Noorderpark is lagging behind in the number and diversity of its park visitors. Can the Noorderpark become as widely and highly appreciated as the popular Westerpark or the Vondelpark?

Secret of North Poster CampaignSecret of North Poster Campaign

Guerilla sign posting 'Secret of North'Guerilla sign posting 'Secret of North'Guerilla sign posting 'Secret of North'

The Green Team observed a remarkable ‘invisibility’ of the Noorderpark within the adjacent neighborhoods and the borough of Amsterdam Noord. Together they created an elaborate ‘visibility’ campaign with green ‘welcome in my backyard’ posters on the windows of empty social housing, with guerilla sign posting all over the neighborhood and, together with the people of ‘Streetprov Amsterdam’, they organized a performance and a video about the ‘secret of North’: the beautiful Noorderpark.

The guys from Streetprov also made an edit of the ‘Tour de IJ’:

Vodpod videos no longer available.

more about “Streetprov! – Videos“, posted with vodpod

You can also view the final presentation the Green Team gave at the Amsterdam City Hall last week.

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